NSAC is an annual competition hosted by The American Advertising Federation
Our team conducted focus groups and surveys to assess the Snapple brand and formulate the campaign's strategic solution
We transitioned the strategy into a creative brief and the team chose my idea for the slogan: Make Life Pop
The campaign was based around experiences and how those small moments give life its color
The media and messaging was chosen according to the relevant experience each persona desired
UC San Diego's team competed in April 2016, placing fourth in the region.
See more about UC San Diego's team, Adwave here.