Delta Sigma Pi has become the foremost business fraternity for men and women. The Omicron Sigma Chapter of Delta Sigma Pi was founded on May 22, 2004 by business-minded students at the University of California, San Diego. Our Chapter was founded soon after the Rady School of Management was established in 2001.
During my term as Vice President of Marketing and webmaster, I focused on bringing high quality photography and assets for a more professional brand image. Revamping the website and increasing social media involvement resulted in a 100% increase in exposure and engagement on social media and other digital platforms.
Results & Responsibilities
Marketing Collaboration
Work with the rest of the executive team for marketing to play a larger role in the rest of the fraternity's events. Designing posters and marketing assets for each event became an expectation for the VP Marketing. I also headed a committee to collaborate and learn more about marketing and design.
Website Redesign
Designed the new website for ease of browsing with a modern theme. Integrated our site with SEO strategy and connected Google Analytics for user analysis.
Before
After
Recruitment Marketing Campaign
Spearheaded marketing strategy and creation of marketing assets for Winter 2015 recruitment season to a campus with over 30,000 students.
Social Media Strategy
Branched out into a successful Instagram account. Extended the reach of Facebook events and posts, performing better than 98% of all previous posts. Exposure reached up to 20,000 for one event