Previously known as Sony Online Entertainment, Daybreak Games has a rich history within the video game industry. From their release of worldwide MMORPG, Everquest ™ in 1999 to their alpha-released zombie shooter H1Z1 ™, Daybreak is still rising into the minds of gamers.
My colleague and me at Daybreak's H1Z1 Showdown 2015
This event featured many Twitch broadcasters and gaming personalities
Responsibilities & Results
Daily tracking of Daybreak's blockbuster games, noting response and engagement
Tracking & Analyzing
Tracked and analyzed the KPIs and impact of articles, videos, reviews and other media coverage in order to evaluate the impact of our events (E3, PAX, TwitchCon, ComicCon, etc.), statements, and PR agency to our team and investors.
Part of the creative strategy pitch I made for H1Z1
Creative Strategy
Devised and brainstormed PR initiatives by researching viable PR stunts, events, and other angles to pitch to the PR. staff, influencers, media outlets, and other companies (e.g. YouTube); Authored the strategy pitches & reports.
Design
Designed internal media and other reporting templates, marketing decks, etc.